On the road with Philips ...

Instead of waiting for their market to come to them, Philips hits the road with a dealershow.

Philips arranges a serie of demo-days each year, as part of an ongoing effort to inform and promote their latest products to their dealers. At various locations througout the country, the dealers are introduced to coming technology and they get a chance to try out new products first-hand.

For these events, Philips needed a flexible display solution that could feature both large products like Flat TV's and smaller products like Portable Audio Players. Equally important was that the display solution had to be easy to transport, install, re-use and store, while still creating a high quality and profesional image for the brand.

Together with Ricken, a set of various Pop-up systems and podia were chosen. All of these materials are perfect for use at events, exhibitions or for special campaigns in shops. The visual impact is very powerfull and the products are very quick and simple to work with. Ricken delivered everything from print and display systems to a warehousing and logistic solution.